Let’s talk about researching and validating your online niche.
So, before you select your Domain Name, you need to be clear about choosing your niche (subject) as this will help you to stay focused when building your content.
Your niche is the foundation to your affiliate marketing business.
Choose the WRONG niche, and you will struggle to build an audience, gain traction, and grow.
Choose the RIGHT niche, and you can build a business that grows over time, with traffic, trust, and profit.
So, how do you pick a niche that is sustainable, in demand, and profitable?
Let’s break it down.
Passion Must Equal Profit
At all times you must remember, we are ‘building a business online’, and not a ‘hobby’ online.
A business is meant to turn a profit and grow.
A passion (or a hobby) is meant to bring pleasure and joy, and ‘profit’ is usually not a concern.
YES, I do agree that you must ‘follow your passion’, but if there is not much demand for your passion in the marketplace, or if there are not enough products or services to promote around your passion, there won’t be much profit to be made, if any at all.
So, your challenge is to find YOUR answer to the following formula:
Your Interest + Market Demand = Profits
To help you find the answer to this challenge, you must ask yourself the following questions about your online niche that you might be considering:
- Can I write 50 articles of 500 to 700 words on this niche?
- Can I make 1 to 2 videos per week on this niche?
- Are enough people actively searching for answers and solutions for this niche?
- What products or services are available for people to solve this problem in this niche?
You can utilize tools like Google Trends, Ubersuggest, and others to research the niche that you are considering, to determine if a particular niche is growing or fading.
Wealthy Affiliates has developed their own niche research tool called Jaaxy and it is included as part of their Premium Plus Membership and we recommend this product to fast track your affiliate marketing business. Learn more by clicking here.
The Ideal Niche
Niches that Trend come and go, and though it is possible to cash-in on trends, you must be able to move quickly, and this is why owning your Digital Real Estate and building an audience based on trust is critical, and social media can serve this purpose.
Niches Looking for Solutions can work well in sectors such as technology, professional, healthcare, finance, remodeling, gardening, and other type niches where people are looking for answers.
Niches That Entertain fall under the celebrity category like a musician, a music genre, an actor, or a movie series and by discovering new facts and curating information can create an evergreen archive that can last for many years on its own.
Niches That Evolve are sectors that never remain the same, such as stocks and investing, children’s health, school boards, rules and regulations in a particular sector, where the people working in that sector, nor the public, don’t necessarily have the time to keep up, rifle through, and make sense of the minutia of information.
This is not an end-all-be-all list, but it should be enough to get you ‘thinking’ in the right direction.
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Not All Traffic is the Same Online
Think about a niche that attracts people who are looking for solutions to their problem, and then, check to see if there is an affiliate product or an affiliate service that can solve their problem quickly.
Then, begin to build content around that particular problem and offer your solution, along with a link to your affiliate product or affiliate service.
You want your blog, website, video, and all of your online content to scream: ‘Hey, I know a guy who can solve your problem.’
‘A guy’ meaning your affiliate product or service.
Don’t Be Lazy With Your Posts
Make sure that you don’t just recommend a product or a service just because it is ‘easy’ or pays the most commission.
Do your research and be thoughtful with your advice, by doing so, you will build credibility and trust in you followers, and believe me, information can spread like wildfire online, and whether your information is good or bad, word can get around, fast
Work On Attracting the Most Targeted Traffic
Think about how you utilize Google yourself to search for certain things, like:
- ‘best camera for resellers’
- ‘Brand Name Product vs Generic Product’
- ‘top lawn mower for tall grass’
- ‘how to get rid of spiders’
These type of searches are the type of searches that people use when they are in a ‘decision-making’ mode and are nearing ‘ready-to-buy’ mode.
These type searches can also help you to ‘identify a need in the market’ and to target a niche that you can fill.
Next, Check Affiliate Availability
While doing this type of research, take notice of the websites that are offering your best solution and check to see if they offer an affiliate program, usually at the bottom of the page identified as ‘Affiliate Program’ or ‘Partner Program’ and save these websites for future reference.
If these websites fall under your FINAL chosen niche, you are going to want to come back and apply to become an affiliate of that business.
Think About Evergreen Niches
Evergreen niches are the type of niches that stay relevant year after year, such as:
- Health & wellness
- Personal finance
- Online education
- Tech & software
- Pet care
Once again, your niche is the foundation of your affiliate marketing business and it will take lots of work and research to get it right.
However, don’t get stuck here.
Choose your best niche and get started and stay focused on your progress.
Thank You and Good Luck!